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Lunch & Learn: Building Private Pay Practices

Event Date:

September 13, 2021

Event Time:

12:00 pm

Attracting private pay clients can feel overwhelming for many private practice practitioners. The uncertainty of consistently getting private pay clients pressure us to be solely bound with insurance companies, which often leads to additional administrative hours, unnecessary emotional stress and restrictions on what types of clients you can take and what types of clinical work you can do.

In this workshop, Deb will share actionable strategies and tips that will help expand your mindset and the way you communicate your value in order for you to engage more clients whether or not you take their insurance.


  • Discuss several mindsets that get in the way of building a successful private pay practice 
  • Identify three core principles to remember when you’re looking to attract private pay clients 
  • Learn the 3 ways of identifying your client, which is key to increasing your audience 
  • Identify the difference between “features” and “benefits” when it comes to being noticed by your potential clients 
  • Learn the basics of how to effectively communicate your value

Student discount and sliding scale discount available. Please contact us at for details.

About the Speaker

Deborah Legge, PhD, CRC, LMHC, has been in private practice for over 26 years.  During that time, she has also helped thousands of therapists create successful, sustainable private pay practices. By teaching others the same proven strategies she uses to keep her own practice filled with 80-90% self-pay clients, Deb has empowered clinicians all across the country and around the globe to grow thriving sustainable practices faster than they ever thought possible.

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Event FAQs

Cancellation Policy
Cancellations made 24 hours or more in advance of the event date will receive a 100% refund. Cancellations made on the day of the event will not be refunded.

Event Schedule Details

  • September 13, 2021 12:00 pm   -   August 13, 2021 12:45 pm
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